Is Your Revenue Stagnant?
If you haven’t redesigned your brand or your website since 2020, you’re behind.
Since 2020, 75% of businesses have completed at least a minor (if not major) refresh of their branding. Why? Sometimes we rebrand out of necessity: if you're changing leadership/ownership, merging with another organization, or overcoming a bad reputation, a brand update is a must. In other cases, rebranding is about staying up to date, setting yourself apart from the competition, or attracting new customers or revenue. As Forbes explains, “Many organizations are accepting that the cost of not rebranding is often more than the investment it requires.” We can help.
Since 2020, 75% of businesses have completed at least a minor (if not major) refresh of their branding. Why? Sometimes we rebrand out of necessity: if you're changing leadership/ownership, merging with another organization, or overcoming a bad reputation, a brand update is a must. In other cases, rebranding is about staying up to date, setting yourself apart from the competition, or attracting new customers or revenue. As Forbes explains, “Many organizations are accepting that the cost of not rebranding is often more than the investment it requires.” We can help.
Solution #1: Brand Audit
What's Included:
Client Example:
- Evaluation of your content and branding
- Survey of stakeholders
- Competitive audit
- Marketing SWOT
- Positioning recommendations
- Recommendations re: whether you should update branding
Client Example:
- At a recent client, the brand audit revealed that the organization's branding was hard to distinguish from other nonprofits serving the same population. Some partners even said they walked away from the organization because it didn't look legit and seemed outdated. We worked together to position the organization to stand tall among its competitors and drive new revenue.
Solution #2: Brand Strategy
What's Included:
Client Example:
- Recommendations for strengthening the brand (including recommended colors, fonts, design and imagery style)
- Recommendations for voice and tone, brand narrative/boilerplate, and elevator speech
- 12-month view of strategic goals
- Channel and content strategy
- KPIs to measure success
- Tentative roadmap and timeline
- Budgeting
Client Example:
- At a recent client, the brand audit revealed a need for a complete rebrand and website redesign. We crafted a 12-month roadmap with goals and tactics that laddered up to the organization's strategic plan. We then built a budget and noted any staffing or capacity implications to help the team immediately feel ready to carry out the new strategy. The result? Within three months of crafting the strategy, the organization launched an all-new brand including a new logo, colors, and all new messaging.
Solution #3: Brand Refresh or Rebrand
What's Included:
Client Example:
- New logo as needed
- Updated tagline as needed
- Work on mission/vision/values as needed
- Image library
- Templates (e.g., letterhead, PowerPoint, trifold brochure, email signatures, etc.)
- Brand book/style guide
- Launch communications
- Project management
Client Example:
- We've completed rebrands big and small, from a large merger between two 100-year-old nonprofits to a smaller rebrand of a 10-person organization. Two things made the process painless: 1) having all staff on board and aware of the process and 2) being ready (really ready) for change. After that, it's just execution on our end!
Solution #4: Reputation Management
Got a bad reputation? Let's turn it around.
What's Included:
Client Example:
What's Included:
- Monitoring of reputation digital media
- Brand audit
- Long-term moderation plan
- Assistance updating your Google Business account
- Assistance responding to reviews
- Strategy or PR as needed
Client Example:
- We worked with a client that had more than 750,000 Facebook followers...but many of them were leaving negative comments daily. Immediate moderation of social media accounts resulted in a swift reduction of negative comments and a much clearer picture online of the organization and its mission.
Overdue for a Logo Refresh?
|
A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A rebrand or lighter brand refresh keeps your brand from feeling stale. It can also help you clarify your product or case for support, show what differentiates you from your competitors, help you reach new demographics, and improve your reputation.
Not sure if it's time to update your brand or logo? Let's start with a brief brand audit. |