Strategic, Authentic Content
If you're churning out content just to fill your website and social channels, STOP.
In the end, content you're not measuring or creating based on strategy just takes up space. It doesn't perform.
Let us craft you a strategy, calendar, and clear messaging targeted right to your audience's pain points.
In the end, content you're not measuring or creating based on strategy just takes up space. It doesn't perform.
Let us craft you a strategy, calendar, and clear messaging targeted right to your audience's pain points.
Solution #1: Content Calendar
A Flicker Media editorial calendar is much more than a list of blog posts or social media posts. It's a cross-departmental communications tool to align staff around the main goals for the year.
Process Includes:
Client Example:
Process Includes:
- Building a cross-department event calendar
- Creating a communications calendar featuring bucketed topics and clarifying audiences and channels for each story
- Bridging the editorial calendar to any additional team calendars such as the Development campaign calendar
- Training staff on how the calendar works and how to use it to keep each other informed
Client Example:
- We worked with a midsize national nonprofit that was crafting upwards of 10 new blog posts and videos per month, yet the content was not generating action or new revenue. Plainly, the content was generated simply to keep the blog active. Together we built a strategy and calendar that directly reflected the audience pain points, highly searched keywords in Google, and the organization's business goals. This has reduced staff time spent on unnecessary content; further, the posts are now aligned with the actions the organization wants users to take.
Solution #2: Audience Targeting
If you want to expand your audience to bring in new donations or product purchases, you need audience profiles, or targeted personas based on market research.
What's Included:
Client Example:
What's Included:
- Conversations with staff and a review of internal data
- Demographic research
- For each persona: pain points, behaviors and attitudes, communications preferences, calls to action, and key marketing channels
Client Example:
- At a recent client we created not three, not four, but 12 user personas. This included four donor profiles, four partner profiles, and four client profiles. The extra segmentation allowed us to hone in on the exact attitudes and needs of high net worth donors, which looked different from corporate sponsors and recurring (monthly) donors. Leaders across teams used the personas each week in their outreach, events, and stewardship.
Solution #3: Templates
Once you know exactly who you are targeting and have a solid brand in place, you are in a better position to create consistent, actionable content that drives results.
Solution May Include :
Client Example:
Solution May Include :
- Crafting 5-10 social media templates, making it easier to quickly generate content that's on-brand
- Building email blast and e-newsletter templates
- Updating or crafting new trifold brochures and flyers/handouts
- Special templates for a one-off campaign (e.g., company anniversary, #GivingTuesday)
Client Example:
- We worked with a fundraising agency to craft all new templates that would meet their updated brand guidelines. In the past, the organization had utilized a single Word template for letterhead and reports and had no templates or consistency for email and social media. Today they are generating eye-catching, clean, easy-to-craft LinkedIn and Facebook posts as well as sales flyers and PowerPoint decks for new clients.